Products move as if by magic, opening and closing to the dynamic mood of the music. Product movements combined with high-speed effects, camera and product floats in one take…
Until now, this was only possible out of camera with the use of multiple robots, SFX specialists and a complete and expensive high-speed equipment.
Today – the difference is made by a hybrid AI workflow and the creativity of mplusk.
Based on handcrafted photographs, produced by a small team and animated with AI, this project enables completely new special effects, images and emotions.
Controlled lighting and product presentation – surprisingly new movements and SFX at an absolutely manageable cost.
