mplusk films

Products move as if by magic, opening and closing to the dynamic mood of the music. Product movements combined with high-speed effects, camera and product floats in one take…

Until now, this was only possible out of camera with the use of multiple robots, SFX specialists and a complete and expensive high-speed equipment.

Today – the difference is made by a hybrid AI workflow and the creativity of mplusk.

Based on handcrafted photographs, produced by a small team and animated with AI, this project enables completely new special effects, images and emotions.

Controlled lighting and product presentation – surprisingly new movements and SFX at an absolutely manageable cost.

Blooming and moving flowers in timelapse with a moving camera,

light changes in combination with high-speed liquids, and combinations of all effects…

Previously almost impossible to produce out of camera.

Today, a hybrid AI workflow makes all the difference in combination with the human creativity of mplusk.

Based on handcrafted photographs, animated with AI, this project enables completely new ideas and images.

Controlled lighting and image composition – surprisingly new moves.

Enjoy the XL-version of our brandnew mplusk-films Cosmetics -Showreel!

Thanks to our amazing clients and our patient teams and everybody who was involved in this fantastic journey…

challenging and exciting campaign video for NUXE Paris,

launching their iconic RollOn HPO stick with a dynamic and powerful mix of  modelshots and rotating products, CGI and highspeed shots.

Our Diamond Class film for CPB`s new precious lipstick.
The Precious Lipstick campaign for clé de peau BEAUTÉ.  All shots robotic motion controlled.

Directors edit with product shots only.

Print campaign and moving image.

credits
client: clé de peau BEAUTÉ
agency: shiseido creative, Tokyo
film production: mplusk
directors: Mierswa-Kluska
compositing & Edit: NHB
photography: Mierswa-Kluska
retouch: studio Mierswa-Kluska

This project called for the full range of our production options: liquid effects, highspeedfilm, CGI and above all
– the perfect mix of everything.

credits
client: SK-II cosmetics
agency: LeoBurnett, Singapore; Prodigious, Singapore
film production: mplusk
CGI, composing: Flayr
photography: Mierswa-Kluska
retouch: studio Mierswa-Kluska
celebrity sequences by SK-II

Campaign film for Clè de Peau Beautè `s Synactif luxury Skincare Program.

Directors edit with product shots only.

Various flower special effects with water and blossom timelapse included.

All shots robotic motion controlled.
Print campaign and moving image.

credits
client: clé de peau BEAUTÉ
agency: shiseido creative, Tokyo
film production: mplusk
directors: Mierswa-Kluska
compositing & Edit: NHB
photography: Mierswa-Kluska
retouch: studio Mierswa-Kluska

Challenging out of camera light SFX and experimental science shots in combination with luxurious and radiant productshots.

BaseMakeup campaign for clé de peau BEAUTÉ.

Directors edit with product shots only.

All shots robotic motion controlled.

Print Campaign and moving image.

credits
client: clé de peau BEAUTÉ
agency: shiseido creative, Tokyo
film production: mplusk
directors: Mierswa-Kluska
composing&animation: FLAYR
photography: Mierswa-Kluska
retouch: studio Mierswa-Kluska

La Creme, clé de peau BEAUTÉ’s top of the range product calls for a film just like this… produced by mplusk films.

CremeRouge by clè de peau BEAUTÈ in triple crème colour. Matte, shine, sparkles.

Dynamic motion control product and camera moves in combination with powerful music. Produced by mplusk films. Directors edit with product shots only.

Previs as full CGI animatic, produced out of camera – ending in a packshot sequence fully matching with print keyvisual.

client: clé de peau BEAUTÉ

agency: shiseido creative, Tokyo

composing/retouch: flayr

edit: The Quarry, London

What a dreamy mix of motion control product shots, high-speed special effects and animations of the zodiac signs for this limited edition collection.
The RadiantSky campaign for clé de peau BEAUTÉ.
Print and moving image.

credits
client: clé de peau BEAUTÉ
agency: shiseido creative, Tokyo
film production: mplusk
directors: Mierswa-Kluska
composing&animation: NHB
photography: Mierswa-Kluska
retouch: studio Mierswa-Kluska