mplusk films

Products move as if by magic, opening and closing to the dynamic mood of the music. Product movements combined with high-speed effects, camera and product floats in one take…

Until now, this was only possible out of camera with the use of multiple robots, SFX specialists and a complete and expensive high-speed equipment.

Today – the difference is made by a hybrid AI workflow and the creativity of mplusk.

Based on handcrafted photographs, produced by a small team and animated with AI, this project enables completely new special effects, images and emotions.

Controlled lighting and product presentation – surprisingly new movements and SFX at an absolutely manageable cost.

Blooming and moving flowers in timelapse with a moving camera,

light changes in combination with high-speed liquids, and combinations of all effects…

Previously almost impossible to produce out of camera.

Today, a hybrid AI workflow makes all the difference in combination with the human creativity of mplusk.

Based on handcrafted photographs, animated with AI, this project enables completely new ideas and images.

Controlled lighting and image composition – surprisingly new moves.

This project called for the full range of our production options: liquid effects, highspeedfilm, CGI and above all
– the perfect mix of everything.

credits
client: SK-II cosmetics
agency: LeoBurnett, Singapore; Prodigious, Singapore
film production: mplusk
CGI, composing: Flayr
photography: Mierswa-Kluska
retouch: studio Mierswa-Kluska
celebrity sequences by SK-II