mplusk films

Products move as if by magic, opening and closing to the dynamic mood of the music. Product movements combined with high-speed effects, camera and product floats in one take…

Until now, this was only possible out of camera with the use of multiple robots, SFX specialists and a complete and expensive high-speed equipment.

Today – the difference is made by a hybrid AI workflow and the creativity of mplusk.

Based on handcrafted photographs, produced by a small team and animated with AI, this project enables completely new special effects, images and emotions.

Controlled lighting and product presentation – surprisingly new movements and SFX at an absolutely manageable cost.

Blooming and moving flowers in timelapse with a moving camera,

light changes in combination with high-speed liquids, and combinations of all effects…

Previously almost impossible to produce out of camera.

Today, a hybrid AI workflow makes all the difference in combination with the human creativity of mplusk.

Based on handcrafted photographs, animated with AI, this project enables completely new ideas and images.

Controlled lighting and image composition – surprisingly new moves.

CremeRouge by clè de peau BEAUTÈ in triple crème colour. Matte, shine, sparkles.

Dynamic motion control product and camera moves in combination with powerful music. Produced by mplusk films. Directors edit with product shots only.

Previs as full CGI animatic, produced out of camera – ending in a packshot sequence fully matching with print keyvisual.

client: clé de peau BEAUTÉ

agency: shiseido creative, Tokyo

composing/retouch: flayr

edit: The Quarry, London